Boston Ballet
2026
Instructor: Joseph Han
Boston Ballet Rebranding bridges the gap between classical heritage and contemporary dance, redefining ballet as an evolving practice. Guided by the key attributes—Direct, Visionary, and Sophisticated—the project establishes a brand identity that is clear, forward-looking, and refined. The logo is based on a semicircle derived from a fundamental arm position in ballet, capturing the energy of rotation, leaps, and continuous movement. This form embodies the idea of "complete incompleteness," representing a condensed moment just before transitioning into the next movement. Through this visual language, the project reflects the identity of Boston Ballet as a discipline in constant evolution.